Marketing & Creating a Platform

© Nancy Whitesides

Maybe you're a published author. Maybe you're a writer trying to get published. Either way, you're going to need a platform. If you're looking to build a platform, you've come to the right place! 

Also, check out our links at Social Media.

What is a Platform & How to Build One

How to Market Yourself as an Author Before Your Book Comes Out

The New Author's Platform: What Writer's Need to Know  

Julie Hedlund Busts Myths of Author Platforms

Successful Platform Building Doesn't Have to be About You

Why You Should Market to Grow Your Author Platform - Not to Sell Books

A Definition of Author Platform 

Questions About Author Platform

7 Benefits to Growing Author Platform Before You Write Your Book

Author Platform: How to Build One and Stay Sane

Do I Need a Platform and If So, How High?

30 Ways Authors Use Videos to Engage with Readers

How to Market Children’s Books, Online and Offline – the Ultimate Guide.

Email Lists

7 Tips for Effective Emails

Anatomy of an Email Appeal: 10 Simple Steps

10 Ways to Build Your Subscriber List BEFORE Your Book Comes Out

5 Myths About Email Marketing

Email Marketing or Social Media? Writers Need Both

9 Reasons Authors Need Newsletters

Debut Author Survival Guide #4: The Author Newsletter

How to Announce a Book Release to Your Mailing List

eARCs, NetGalley, and Edelweiss

Build Your Author Platform: 7 Manageable Ways to Start From Scratch

Author-Tested Middle Grade Marketing Tips

Marketing in a Virtual World

Releasing New Books Into a Socially Distant World Promotion Tips from Author Nancy Viau 

Resources and Tips for Creating Virtual Events (American Bookseller Association)

Marketing a Picture Book in a Pandemic

How to Create the Best Virtual Author Event on the Planet

Being a Debut During a Pandemic

How Do We Market Books Now?

eARCs, NetGalley, and Edelweiss

Marketing & Promotion

The Essential First Step for New Authors: Book Reviews, not Sales

Life Post-Publication

Josh Funk Shares Powerhouse Marketing Strategies

The Ultimate Guide to Book Marketing  

Need to Ask an Author for a Blurb? Here's the Secret Formula to Yes

Before You Market Your Book, Set Your Objectives 

Overcoming the 7 Marketing Struggles Every Author Faces

Should I Use a Pen Name?

Blurbing and Being Blurbed

How Writers Should Choose Their Pseudonyms

Creating an Author Success Map: Why Reasonable Expectations Can Help Build Your Author Brand

Marketing a New Book Release: 9 Tips You Have to See

Promoting Your Book on a Shoestring Budget

Book Promotion is a Marathon Not a Sprint

10 Digital Tips for Authors That Will Make Your Publishing Team Happy

Street Teams

Words for Writers: What is a Street Team?

How to Develop a Street Team for Your Book

Book Swag

All About Book Swag + A Superlative Swag Offer! by Eileen Meyer and Julie Pend

My Promo Breakdown: What I Did, What I Didn't & How Much I Spent

Advice on Pre-Order Campaigns and Swag  

Tips for Pre-Order Gifts

Book Trailers

Making a Simple Book Trailer Using iMovie

Katya Stec: Book Trailers & Narration Service for Authors (sample reels here)

How to Make an Awesome Book Trailer (and Why!)

Launching a Book

Timeline and Checklist for YA or MG Book Release

What to Expect When You're Expecting a Debut

14 Ways to Crash Your Book Launch

18 Ideas for a Successful Book Launch

Book Marketing: A Blueprint for your Book Launch

Cover Reveal Checklist: How to Run One & What to Update After

Debut Year Tips (Twitter thread)

Virtual Book Launch Events: 8 Ideas from Authors

5 Book Launch Essentials

How Traditionally Published Authors Can Add to their Publisher's Marketing & Publicity

Debut Advice During a Pandemic

How to Market Your Book with 13 Pre-Order Strategies

5 Buzz-Building Tips from an Instant NYT Bestselling Debut

Bookstore Events

Top Ten Tips for Book Publicity Tours

How to Organize a Book Launch Party

How to Talk to a Bookseller: A 10-Step Guide for Authors

How to Set up a Book Tour: Part 1

Reaching Readers: Engaging Kids at Book Events

The Art of the Cover Reveal

Giveaways to Market a Book

How to Use Goodreads to Sell More Books

Use Goodreads and LibraryThing to Give Away Free Books

Edelweiss 101: A Guide for New Users

Courses

Video Idiot Boot Camp with Katie Davis If you're a writer, you need to be making videos. Think it's hard? Well, Katie Davis assures us that it is not, in her Video Boot Camp!

Making a Living

How Writers Can Earn More

Julie Hedlund's- How To Make Money As a Writer

Books

How To Promote Your Children's Book by Katie Davis 

Create Your Writer Platform, by Chuck Sambuchino

Debut/Marketing Year Groups

Roaring Twenties: YA & MG authors debuting in 2020 #roaring20s

Soaring Twenties: debut trade PB authors in 2020 #soaringPB20s

Perfect2020PBs: debut PB authors in 2020 #Perfect2020PBs

2020 Debut Crew: debut PBs in 2020 #2020DebutCrew

2020VisionsPBs: PB authors in 2020 #2020visionsPBs

2020 Comeback Crew: new releases from your favorite PB, CB, and MG authors & illustrators in 2020

YA + MG 2020 Graduate Students: Facebook support group for kid lit authors with non-debut books coming out in 2020

New Readers Rock 2020: authors & illustrators of chapter books, graphic novels, and other works for early readers coming out in 2020

The21ders: traditionally published MG & YA authors debuting in 2021 #The21ders

2021 Picture Book Debuts: traditionally published picture book authors & illustrators debuting in 2021

2021 Picture Book Scribblers: picture book creators publishing in 2021 #pbscribblers2021

Picture Book Debut Troupe 21: 14 debut picture book authors

Picture Book Playground: picture book authors and illustrators with books releasing in 2021 and 2022

21 For the Books: PB debuts in 2021 and 2022

21 and Fun: picture books coming out in 2021

Forever 21s: picture books coming out in 2021

Miscellaneous

Debut Author Lessons: The Author Photo

30 Ways Authors Use Videos to Engage with Readers

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