Marketing & Creating a Platform

© Mirka Hokkanen

Maybe you're a published author. Maybe you're a writer trying to get published. Either way, you're going to need a platform. If you're looking to build a platform, you've come to the right place! 

Also, check out our links at Social Media.


July 21 7 p.m.-8 p.m. Book Marketing in the Time of COVID-19 with Valerie BollingJoin recently published author, Valerie Bolling, for our first online ShopTalk as she explains her process in finding book marketing opportunities when her debut picture book launched the weekend before everything shut down. ($10 for SCBWI members).

Aug. 30 12 p.m.-2:30 All About Author Platforms and Social Media Join Kidlit411 co-founder Sylvia Liu in a deep dive into platform building and social media. This workshop will cover: (1) what is an author platform and do you need one anyway? (2) online components of a platform: website, newsletter, blogs, and social media presence; (3) main social media sites useful to authors, with a special focus on Facebook and Twitter, and (4) ten signs of a successful platform. You will also learn the key thing to know about social media and how authors should decide where to focus one’s energy.

What is a Platform & How to Build One

The New Author's Platform: What Writer's Need to Know  

Life Post-Publication

Josh Funk Shares Powerhouse Marketing Strategies

The Ultimate Guide to Book Marketing  

How to Promote a Young Adult Novel on Social Media

7 Ways to Market Books to Children

Pointers from two Publicity & Marketing Experts

Need to Ask an Author for a Blurb? Here's the Secret Formula to Yes

3 Do's for Getting Reviews (and 4 Don'ts)

Before You Market Your Book, Set Your Objectives 

How to Amplify a BookBub Deal as a Traditionally Published Author

Overcoming the 7 Marketing Struggles Every Author Faces

Should I Use a Pen Name?

Blurbing and Being Blurbed

Making a Simple Book Trailer Using iMovie

Katya Stec: Book Trailers & Narration Service for Authors (sample reels here)

How to Make an Awesome Book Trailer (and Why!)

3 Things Your Traditional Publisher is Unlikely to Do

18 Ideas for a Successful Book Launch

Don't Stop with the Book Launch

The Truth About Book Launches

Book Marketing: A Blueprint for your Book Launch

Cover Reveal Checklist: How to Run One & What to Update After

Debut Author Lessons

Debut Year Tips (Twitter thread)

Virtual Book Launch Events: 8 Ideas from Authors

How to Set up a Book Tour: Part 1

Reaching Readers: Engaging Kids at Book Events

The Art of the Cover Reveal

Giveaways to Market a Book

Video Idiot Boot Camp with Katie Davis If you're a writer, you need to be making videos. Think it's hard? Well, Katie Davis assures us that it is not, in her Video Boot Camp!

Making a Living

How Writers Can Earn More

Julie Hedlund's- How To Make Money As a Writer


Create Your Writer Platform, by Chuck Sambuchino

Debut/Marketing Year Groups

Roaring Twenties: YA & MG authors debuting in 2020 #roaring20s

Soaring Twenties: debut trade PB authors in 2020 #soaringPB20s

Perfect2020PBs: debut PB authors in 2020 #Perfect2020PBs

2020 Debut Crew: debut PBs in 2020 #2020DebutCrew

2020VisionsPBs: PB authors in 2020 #2020visionsPBs

2020 Comeback Crew: new releases from your favorite PB, CB, and MG authors & illustrators in 2020

YA + MG 2020 Graduate Students: Facebook support group for kid lit authors with non-debut books coming out in 2020

New Readers Rock 2020: authors & illustrators of chapter books, graphic novels, and other works for early readers coming out in 2020

The21ders: traditionally published MG & YA authors debuting in 2021 #The21ders

2021 Picture Book Debuts: traditionally published picture book authors & illustrators debuting in 2021

2021 Picture Book Scribblers: picture book creators publishing in 2021 #pbscribblers2021

Picture Book Debut Troupe 21: 14 debut picture book authors

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