Marketing & Creating a Platform
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| © Susi Schaefer |
Maybe you're a published author. Maybe you're a writer trying to get published. Either way, you're going to need a platform. If you're looking to build a platform, you've come to the right place!
Also, check out our links at Social Media.
Webinar
June 12-14 Marketing Master with The Storyteller's Shelf Podcast Marketing your book shouldn't feel like guesswork. Join us for a live virtual event with practical strategies for book and author marketing. Q&A, networking, and raffles. Talks include: Creating a Digital Footprint, Publicity 101, Instagram 101, The Conference Toolbox, The Debut Year ($50).
What is a Platform & How to Build One
10 Low- or No-Budget Ways to Promote Your Book
Successful Platform Building Doesn't Have to be About You
Why You Should Market to Grow Your Author Platform - Not to Sell Books
A Definition of Author Platform
7 Benefits to Growing Author Platform Before You Write Your Book
Author Platform: How to Build One and Stay Sane
Do I Need a Platform and If So, How High?
Generosity Should Be Your Platform
Generosity Should Be Your Platform, Part 2
Prepare for Your Author Platform Earlier Than You Think
Creating a Marketing Plan (for Nonfiction Books)
Author Platform is Not a Requirement to Sell Your Children's Book or Novel
Misconceptions About Finding Your Ideal Readers
Successful Platform Building Doesn't Have to be About You
Why You Should Market to Grow Your Author Platform - Not to Sell Books
A Definition of Author Platform
7 Benefits to Growing Author Platform Before You Write Your Book
Author Platform: How to Build One and Stay Sane
Do I Need a Platform and If So, How High?
Generosity Should Be Your Platform
Generosity Should Be Your Platform, Part 2
Prepare for Your Author Platform Earlier Than You Think
Creating a Marketing Plan (for Nonfiction Books)
Author Platform is Not a Requirement to Sell Your Children's Book or Novel
Misconceptions About Finding Your Ideal Readers
Marketing & Publicity
Josh Funk Shares Powerhouse Marketing Strategies
The Ultimate Guide to Book Marketing
Books PR & Marketing Questions Part VII: Tips on Social Media, Events, Expectations, the Long Haul +
Book Publicity
The State of Book Publicity (2025)
Street Teams
Book Swag
All About Book Swag + A Superlative Swag Offer! by Eileen Meyer and Julie Pend
My Promo Breakdown: What I Did, What I Didn't & How Much I Spent
Book Trailers
All About Book Swag + A Superlative Swag Offer! by Eileen Meyer and Julie Pend
My Promo Breakdown: What I Did, What I Didn't & How Much I Spent
Book Trailers
Making a Simple Book Trailer Using iMovie
Katya Stec: Book Trailers & Narration Service for Authors (sample reels here)
How to Make an Awesome Book Trailer (and Why!)
Launching a Book
18 Ideas for a Successful Book Launch
Book Marketing: A Blueprint for your Book Launch
Virtual Book Launch Events: 8 Ideas from Authors
Bookstore Events
How to Set up a Book Tour: Part 1
Reaching Readers: Engaging Kids at Book Events
The Art of the Cover Reveal
Festival and Book Tables
Giveaways to Market a Book
Courses
Video Idiot Boot Camp with Katie Davis If you're a writer, you need to be making videos. Think it's hard? Well, Katie Davis assures us that it is not, in her Video Boot Camp!
How Writers Can Earn More
Julie Hedlund's- How To Make Money As a Writer
Making a Living
How Writers Can Earn More
Julie Hedlund's- How To Make Money As a Writer
Books
Debut/Marketing Year Groups
PB26Debut: a group of picture book authors debuting in 2026
PBMix26 - picture books debuting in 2026
2026 Debuts: a group of traditionally-published authors debuting in 2026
Miscellaneous
Course
Build Your Author Platform the Easy Way - Join author Jen Swanson class on building an author platform: the quick path to connecting with editors, agents, parents and readers. Course includes 108 minute video, handouts, create a website in 10 minutes, and a guide to Tiktok.
